Venue owners across the UK are always on the lookout for ways to increase their income without incurring a large upfront cost.
Fruit machine hire has long been a popular option for pubs, clubs, and other licensed premises. However, with technology continually evolving, there is an ongoing debate between traditional reel‐based fruit machines and the more modern digital fruit machines.
In this article, we discuss the key differences between these two types of machines, consider the benefits of each, and explain how profit share agreements can help you maximise your revenue—all while highlighting the offerings of Diamond Leisure.
Understanding the Two Types of Fruit Machines
Traditional Reel-Based Fruit Machines
- Classic Appeal: Their traditional design often evokes a sense of nostalgia among long-time patrons.
- Straightforward Gameplay: Typically featuring a single game, their operation is simple and familiar.
- Fixed Payouts: The payout percentages tend to be standard, with little variation between games.
- Maintenance Considerations: As they contain numerous moving parts, they sometimes require more frequent mechanical upkeep.
Modern Digital Fruit Machines
- Enhanced Visuals and Sound: High-definition screens and immersive audio create a more engaging experience.
- Multiple Game Variations: These machines offer several game options on a single unit, catering to a broader range of player preferences.
- Easy Updates: Game content can be refreshed remotely, meaning new titles and features can be added without the need for new hardware.
- Increased Engagement: With interactive menus and dynamic content, digital machines often lead to longer playing times, which can boost overall revenue.
Profit Share Agreements: A No Upfront Cost Model
A profit share agreement is a popular arrangement within the fruit machine hire market. With this model:
- No Initial Investment: Venues can install machines at no upfront cost.
- Revenue Splitting: The money generated from the machines is shared between the supplier and the venue.
- Comprehensive Service: The supplier handles installation, regular maintenance, and all regulatory requirements.
- Risk Reduction: Since the operator provides the necessary float and takes care of technical issues, the financial risk for the venue is minimised.
This model is particularly appealing as it allows venues to enjoy additional income without impacting their cash flow.
Comparing Digital and Reel-Based Machines in a Profit Share Context
Digital Fruit Machines
- Greater Engagement: The variety and modern appeal of digital machines often encourage players to spend more time on them.
- Customisable Content: With multiple game options available, venues can tailor the experience to their specific customer base.
- Regular Updates: Digital systems can be updated remotely, ensuring that the content remains fresh and relevant.
- Lower Downtime: Fewer mechanical components mean fewer breakdowns and less costly repairs.
Reel-Based Fruit Machines
- Nostalgia Factor: Many long-term customers appreciate the familiar, classic feel of reel-based machines.
- Simplicity: Their straightforward operation makes them easy for both players and operators to understand.
- Proven Track Record: Having been a staple in the industry for decades, reel machines have a well-established reputation.
- Cost Considerations: They can sometimes be less expensive to operate, although their limited game options might affect long-term engagement.
Why Choose Diamond Leisure?
Diamond Leisure is a leading independent gaming and amusement machine operator based in Blackpool, serving venues across the North West of England—including areas such as Preston and Manchester. Here’s why they stand out:
- Extensive Range: They supply a broad selection of fruit machines—from the latest digital AWP models to traditional reel-based machines—sourced from top manufacturers.
- Customisable Solutions: With options for bespoke branding and regularly updated game content, Diamond Leisure ensures your machines reflect your venue’s unique style.
- Profit Share Model: Their no-upfront-cost profit share agreements allow you to enjoy additional revenue without financial risk.
- Full-Service Support: Diamond Leisure takes care of installation, ongoing maintenance, and adherence to Gambling Commission regulations, ensuring your machines are always performing at their best.
- Local Expertise: With their base in Blackpool, Diamond Leisure understands the needs of venues throughout the North West and beyond.
Conclusion
Deciding between digital and reel-based fruit machines ultimately comes down to your venue’s specific requirements and customer demographics. Digital fruit machines offer modern features, multiple game options, and higher engagement—ideal for boosting profit share revenue. In contrast, reel-based machines provide a timeless appeal and simplicity that many customers still appreciate.
By partnering with a reputable operator such as Diamond Leisure, venue owners can take advantage of a flexible profit share model that enhances their revenue stream without any upfront investment. Whether you choose digital or reel-based fruit machines, understanding your audience and operational needs is key to making the right choice for your business.
By making an informed choice between digital and reel-based fruit machines and leveraging the profit share model offered by Diamond Leisure, venue owners can effectively increase their income while keeping customers engaged.
Get in touch with Diamond Leisure today to find out how their tailored fruit machine hire services can transform your venue’s profit potential.